About Us - Our Story

Welcome to Friends of Toby! 

We launched in December 2020 and are so excited to have been able to make this dream come true!

Back in August 2020 Naomi and I decided we wanted to do more of what we love! We love animals and in particular dogs and it felt the right time for us to start a brand dedicated to helping find great products for people like you who have the same passion for dogs as us!

We are a couple who live in Knaresborough, North Yorkshire, having just moved up from London. A new home and a new business are two of the most exciting things and we’re so grateful to have the opportunity to be here.

We begun with 30 lines and are increasing all the time with over 250 currently. We have the ambition to support as many other small business to grow which is why you’ll find other small independent brands on our site. We know people love to shop small and love their dogs and we’re the two together!

It’s so important that we hear from you! We’d love to know what products you want to see here. Whether that’s something you can‘t find anywhere else, something with a slight twist on it or purely something in a different colour! We are then committed to seeing what we can do to help!

Please contact us at any time. Email Jon@smithreddieuk.co.uk or customersupport@smithreddieuk.co.uk. Message us on our Facebook Page - Friends of Toby Or our Instagram Page @friends_of_toby. Also, don’t forget to read our blog and sign up for our newsletter

Thank you for visiting our page and shopping with us. Please tell your friends and family about us if you have enjoyed your experience.

Jon & Naomi - Founders Friends of Toby.